About Framewren
Built in Portland.
Designed for the craft.
Framewren started from a simple observation: brand guidelines were getting more detailed, campaign formats were multiplying, and production bandwidth wasn't keeping up. We built the tool to bridge that gap.
2021
Founded in Portland, OR
40+
Platform formats supported
Angel
Funded Nov 2025
Founder
Devin Okafor
CEO & Co-Founder
Devin spent eight years working in brand design and tooling — first at Tessera Creative, a Portland studio that specialized in brand systems for consumer companies, and then at Hartwell Design Group, where he led a team building design-systems infrastructure for a network of regional retailers. He kept running into the same problem: brilliant brand guidelines, impossible production bandwidth.
He founded Framewren in 2021 with a clear conviction: the rules are already written. They live in the brand guide. The tool should be reading them, not asking a designer to remember them. Four years later, that conviction is the product.
Devin is based in Portland, Oregon, where he spends his free time building furniture and thinking too carefully about typeface pairings.
Our values
How we build
Three things that shape every product decision — and a few we've decided not to make.
01
Brand fidelity over speed
We don't skip the safe-zone check to shave a second off export time. A fast output that violates your brand spec isn't efficiency — it's a liability that reaches the ad platform. Every Framewren export is held to your exact palette and placement rules, not an approximation of them.
02
Designers, not just users
We build for people who care about craft, not just output volume. Our UI is opinionated because our users have opinions about things like type scale and lockup proportions. If something looks off to a senior brand designer, it's off — regardless of whether it technically passes a functional test. Framewren doesn't replace creative judgment; it protects it from being overridden by production pressure.
03
Portland-built
Small team, one product, focused problem. We're not adding a generative design suite or a social scheduler. Framewren does one thing: takes your brand rules and applies them to every format of a campaign asset. We ship that well, and we're honest when something isn't ready.
Get in touch
We're a small team.
We read every message.
Question about the product, a workflow edge case, or a larger team configuration — reach out directly. Devin reads every message.
[email protected]